Eväjorma & Eräpirjo

The obligatory camo caps for hiking Eräpirjo and fishing Eväjorma. Do you have your own?

Eräpirjo Camolippis: Stylish camouflage patterned cap, perfect for hikers. Available in different colors (blue, red, pink, off-white), made of 100% cotton.

What does "Wildlife" mean?

  • Meaning: The word usually refers to a woman who loves the outdoors, hiking, and wilderness. She enjoys being in nature, has mastered camping skills such as making a fire and pitching a tent, and is passionate about nature.
  • Style and equipment: Eräpirjo is often recognized by her high-quality outdoor clothing (e.g. Fjällräven), her kuksa and puukko, and her activity on social media, where she shares atmospheric photos from her trips.
  • Attitudinal meaning: The term refers to a spirited woman who is not afraid of the cold, mosquitoes, or sleeping outside. The opposite term for men is often Eräjorma .


Eväjorma refers to a humorous and charismatic character in Finnish wilderness and fishing media. Eväjorma is a kind of wilderness icon , symbolizing a fishing hiker with attitude and a twinkle in the corner of his eye. The character appears especially on social media, and is associated with products such as the Eväjorma Camolippis - a striking cap for fishermen. The cap is available in different camouflage patterns (blue, black, gray, white) and is made of 100% cotton, with a Velcro adjustment strap.

In addition, Eväjorma often appears together with Eräpirjo – both characters are part of the hiking and fishing culture, and they have their own camo hat collections in the Wildpoint online store.

Summary:

  • Eväjorma = humorous fisherman character, wilderness icon.
  • Related to hiking, fishing and social media.
  • Products: Camo hat (Wildpoint Outdoors), price approx. €19.
  • Often paired with the Wildcat character.